主题：【海外名家讲堂】“数字经济赋能智慧文旅”高端讲堂系列（三）：Sustainability and Tourism: Applications from Psychology and Sociology
主讲人：詹姆斯库克大学 Gianna Moscardo教授
主持人：英国威廉希尔公司 施思副教授
时 间：2022年6月2日（周四）14:00-15:30
举办地点：Zoom ID：894 0572 6000
主办单位：英国威廉希尔公司国际交流与合作处科研处
主讲人简介：
Professor Gianna Moscardo, College of Business, Law and Governance, James Cook University. Professor Moscardo has qualifications in applied psychology and sociology, which support her research interests in understanding how communities and organisations perceive, plan for, and manage tourism development opportunities, how tourists learn about and from their travel experiences and how to design more sustainable tourism experiences.
Professor Moscardo sits in the editorial boards of several journals such as Annals of Tourism Research, Journal of Travel Research, Tourism in Marine Environments, Journal of Heritage Tourism, Sustainability, and many more. Her research has published in many top journals, including Annals of Tourism Research, Tourism Management, Journal of Travel Research, International Journal of Hospitality Management. In 2014 Professor Moscardo was appointed Chair of the international BEST EN (Building Excellence in Sustainable Tourism Education Network) group.
Gianna Moscardo（吉安娜·莫斯卡多）教授任职于澳大利亚詹姆斯库克大学商业、法律与管理学院。Moscardo 教授拥有应用心理学和社会学的背景，这支持了她的研究兴趣，即了解社区和组织如何感知、规划和管理旅游发展机会；游客如何从他们的旅游体验中学习；以及如何设计更加可持续的旅游体验等。
Moscardo 教授还是《Annals of Tourism Research》《Journal of Travel Research》《Tourism in Marine Environments》《Journal of Heritage Tourism》《Sustainability》等国际知名期刊的编委会成员。她的研究成果在多个一级期刊中广泛发表，如《Annals of Tourism Research》《Tourism Management》《Journal of Travel Research》《International Journal of Hospitality Management》等。2014年至今，Moscardo教授担任国际BEST EN（建设卓越可持续旅游教育网络）小组的主席。
内容简介:
In the last two decades, tourism has always had a troubled relationship with sustainability, and it may be getting worse. My research focusses on using concepts from psychology and sociology to find ways to use tourism as a positive force that contributes to sustainability at the destination and globally. The psychology is focused on the experience of the individual tourist – how they make decision, how they act in the setting, what they learn from their experiences and how we can use positive experiences to encourage sustainable action beyond the tourism setting. The sociology is focused on destination communities – resident and destination planners and managers and understanding how they think about and use tourism as a resource for destination development and resident well-being.
在过去20年里，旅游与可持续发展之间一直存在着矛盾的关系，并且这种关系有变得更糟糕的趋势。我的研究重点是利用心理学和社会学的概念来寻求破解的办法，将旅游业作为一种积极的力量以促进目的地和全球的可持续发展。心理学关注的是游客个人的体验：他们如何做出决定，他们在旅游中如何行动，他们从旅游体验中学到了什么，以及我们如何利用积极体验来鼓励旅游情境之外的可持续行动。社会学则是将重点放在目的地社区、居民、目的地规划者和管理者上，理解他们如何看待旅游业，如何将旅游业作为目的地发展和居民福祉的资源。
